Ólöf Ýrr Atladóttir

Ólöf Ýrr Atladóttir spent nine years as Director-General of the Icelandic Tourist Board and is a licensed hiking guide who has led tours across the Icelandic highlands. In 2015, she and her husband bought an old school building in Fljót, on the Troll Peninsula, and turned it into a lodge built around backcountry skiing and the surrounding wilderness.