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Olof Yrr
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Ólöf Ýrr Atladóttir

Owner of Sóti Summits
Ólöf is the co-founder of Sóti Summits, a guiding and lodge company on the tip of the Troll Peninsula, about 40 kilometers from the Arctic Circle. She spent a decade as Director General of Icelandic Tourism before deciding she wanted to do something closer to the ground. In 2015, she and her husband bought a dilapidated old schoolhouse in the region where her mother's family is from — her grandfather was born on the neighboring farm — and built it into one of Iceland's best backcountry ski destinations. She runs the lodge, the hospitality, and the team, which includes four of Iceland's five certified ski guides.

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